SIKAP PEMILIH PEMULA DITINJAU DARI KAMPANYE NEGATIF, PROFIL CALON PRESIDEN DAN JENIS KELAMIN

HADI SUYONO,

2005 | Tesis |

During the campaign of the previous presidential election, Indonesian people supposed that negative campaign in the political arena was identical with black propaganda. Black propaganda is the forwarding of information with inaccurate data and tends to libel his/her political rival for the sake of political victory. This is actually an inappropriate interpretation. Negative campaign can truly be understood as the way to express some criticisms and the weaknesses of the candidates accurately, based on the responsible fact. It is useful to give full consideration to the voters in order that they can choose their candidates appropriately. The attitude of the beginner voters involves the influence of the negative campaign, the profile of the candidates of the president, and the sexualities. A treatment was given to 480 beginner voters consisting of students that are divided into 16 groups. The subjects were the students of Ahmad Dahlan University of Yogyakarta with the age of from 18 to 21. The subjects consisting of male and female voters were given a treatment for the issues on the offend and the profile of the candidates of the president; the character of the offend and the profile of the candidates of the president; the offend issues, the character of the offend and the profile of the candidates of the president; the reunification of the character and the offend issues, and the profile of the candidates of the president. The data analysis using three-way ANOVA shows interaction of FABC with p=0,102 and p>0,05, so the hypothesis is rejected and it means that there is no different attitude of the voters resulted from the profile of the candidates of the president, the negative campaign, and the sexualities; interaction of FAB with p=0,00 and p

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