RANCANG BANGUN LOCATION BASED SERVICE SEBAGAI SARANA PROMOSI MENGGUNAKAN TEKNIK LAYANAN MOBILE COUPON IKA ARFIANI 10/310715/

Afriani, Ika, Agus Harjoko

2016 | Disertasi | FMIPA

The growth of mobile data services and mobile internet in Indonesia increased considerably compared to voice and SMS. Moreover, the existence of a new phase in the use of mobile shopping coupon that allows consumers receive information and offers from a wide range of products through their smartphone needs just enough. In this research, design and build applications Location Based Service to model how to promote by applying the technique of mobile services coupon using Push Notification to provide advertising information automatically when a user enters into a certain radius, while achieving an optimal solution to the search shortest route in terms of mileage the bee colony optimization algorithm. Where local search techniques using the concept of forward and backward as well as the value of the probability of a track basis on the transition path that then routes the option will be obtained from the duration of the waggle dance of the bees were able to find the position of the destination. From some of the alternative route options were then compared to obtain alternative travel route is the shortest. Because the location points on this application in the form of coordinates on the earth's surface, so that the distance calculation using the method haversine. The results show that the application system can provide a promotion information to users, showing the phone calls to designated merchants, showing to share promotions, subscribe promo, showing to check in, andshows the map and the shortest route to the intended location. These acquired shortest been able to find a destination location with a distance approaching the search of google map.

Kata Kunci : Shortest Path, Location Based Service, Push, bee colony optimization.