Analisis pengaruh kualitas pelayanan, persepsi nilai, dan kepuasan konsumen terhadap niat pelaku konsumen rumah sakit Bethesda Yogyakarta
YANUGROHO, TRI AGUNG , Drs. Agastya, MBA, MPM
This research aims to measure influence of quality services, perception of value, and customer satisfaction to formation of intention costumer behavior. This research use Non probability sampling and convenience sampling methods. Sampling took at Bethesda Hospital of Yogyakarta. There are 150 medical patient. Data processing used analysis of multiply and linier regression. The summary of this research is dimension of quality services which consistent to influence the perception of value are tangiables, responsiveness, assurance. The demension of quality services which consistent to influence the afective satisfaction is realibility. Whereas, the dimension of quality services which is influence intention costumer behavior are reliability, tangiables, responsiveness, assurance, emphaty.
Kata Kunci : quality services, perception of value, costumer satisfaction.
