Pengaruh family structure terhadap materialisme dan pembelian kompulsif pada remaja
UTAMI, RISTIANA DWI , Dr. BM. Purwanto, MBA
Recently there have been changes in family structure that is fast and dramatic in the community such as the high divorce figures, the number of single parents, etc. This phenomenon is certainly interesting enough to learn, but till now still a few research that investigate the implications of changes in family structure to consumer behavior. Therefore, this research attempts investigate further the implications of changes in family structure, especially that caused by divorce, to consumer behavior. Consumer behavior related to two constructs which tightly relationship with disrupted family structure that is materialism and compulsive buying.
The first goal in this research to know whether there are differences of materialism and compulsive buying between adolescent from intact family and disrupted family. Second, aim to measure the influence of family resources and family stressors towards materialism and compulsive buying in adolescents. And third, aims to measure the influence of family structure to family resources and family stressors when moderated by socio-economic status. Sample of this research is adolescent aged 11-16 years are from the city of Yogyakarta. The number of samples in this research consists of 97 adolescent who come from intact family and 38 adolescent who come from disrupted family
Results of research shows that there is a difference in materialism and compulsive buying between adolescent who come from intact family with disrupted family. Adolescent who come from disrupted family tend to be materialistic and kompulsif than adolescent who come from intact family. This study also found that family resources and family stressors effect materialism and compulsive buying on adolescents. The influence of family structure on family resources is moderated by socio-economic status. While, the influence of family structure on family stressors is not moderated by status social economic.
Kata Kunci : family structure, materialism, compulsive buying, family resources, family stressors, adolescent, divorce.
