PENGARUH FAKTOR KOMITMEN MANAJEMEN PUNCAK, FAKTOR SOSIAL DAN FAKTOR INDIVIDUAL TERHADAP COGNITVE ABSORPTION DALAM KEPERCAYAAN-KEPERCAYAAN MENGGUNAKAN E-LEARNING
SUPARDI (Adv.: Didi Achjari, Dr. M.Com.), Didi Achjari, Dr. M.Com.
The aims of this study is to investigate cognitive absorption within individual beliefs about the technology of e-learning use. Cognitive absorption, theorized as being exhibited through the five dimensions of temporal dissociation, focused immersion, heightened enjoyment, control, and curiosity, is posited to be a proximal antecedent of two important beliefs about technology use: perceived usefulness and perceived ease of use. A model, based on Bandura's Social Cognitive Theory, was developed to test number of variables as the antecedents of cognitive absorption, which include the influence of top management commitment factor, social factor and individual. A sample of 107 respondents participated in the research. In informing the results, the study utilized the partial least square (PLS) model with the support for SmartPLS 2.0 software. Our findings suggest that beliefs about e-learning usage can be influenced by cognitive absorption. Significant relationships were found between social factor and cognitive absorption, and between playfulness and cognitive absorption. Theoretical and practical implications are offered.
Kata Kunci : Cognitive Absorption, beliefs, e-learning, social cognitive theory, perceived usefulness, perceived ease of use and playfulness.
