Analisis Pengaruh Greater Consequences of Making A Mistake in Purchase (CPM), Quality variability (QV), Experience dan Price Consciousness (PC) pada Pembelian Produk Private Label Brand

Sinaga, Lasmaria Magdalena, Tur Nastiti, S.E., M.Si.

2008 | Skripsi | S1 Extention - Management

Penelitian ini bertujuan untuk menganalisis pengaruh Greater Consequences of Making a Mistake in a Purchase (CPM), Quality Variability (QV), Experience, dan Price Consciousness (PC) pada Private Label Brand (PLB). Sampel penelitian ini adalah masyarakat yang pernah mengonsumsi tissu dengan merek Alfa. Data yang diperoleh dalam penelitian ini dianalisis dengan menggunakan analisis faktor dan regresi sederhana dengan menggunakan software SPSS for Windows. Hasil penelitian ini menunjukkan bahwa: Greater Consequences of Making a Mistake in a Purchase (CPM) tidak memiliki hubungan yang signifikan, Quality Variability (QV) tidak memiliki hubungan yang signifikan, Experience memiliki hubungan yang negatif signifikan, dan Price Consciousness (PC) memiliki hubungan positif signifikan terhadap Private Label Brand (PLB). Kata kunci: CPM, QV, Experience, PC, PLB

This work has a purpose for analyzing the influence of Greater Consequence of making a mistake in a purchase (CPM), Quality Variability (QV), Experience and Price Conciousness (PC) on Private Label Brand, the sample of this work are people which ever consumed tissues with Alfa brand. This data which we got in this work analysed by the factor analysis and simply regression using software SPSS for windows. The result of this work shows; Greater Consequences of making a mistake in a purchase (CPM), and Quality Variability (QV) doesn't have a significant relation, Experience has a negative significant relation, Price Consiousness (PC) has a positive significant relation to Private Label Brand. Keyword: CPM, QC, Experience, PC and PLB

Kata Kunci : CPM, QV, Experience, PC, PLB