Estimasi willingness to pay pelanggan rumah tangga untuk pelayanan air bersih dari PDAM: aplikasi survei contingent valuation di kabupaten Bandung
SARASWATY, AMRITA NUGRAHENI , Dr. Catur Sugiyanto, MA
Tujuan penelitian ini adalah: mengestimasi besarnya nilai WTP pelanggan rumah tangga berikut dengan probabilitasnya di Kabupaten Badung, sebagai respon atas pelayanan pasokan air bersih yang berasal dari PDAM Badung, mengetahui faktor-faktor atau variabel-variabel yang secara signifikan mempengaruhi WTP, mengetahui apakah terdapat surplus konsumen dalam penetapan tarif PDAM selama ini di kabupaten Badung, mengetahui apakah tepat diskriminasi harga yang digunakan oleh PDAM Kabupaten Badung dan mengkaji implikasi kebijakan pemerintah daerah terutama PDAM dalam menentukan besarnya tarif/harga air yang dikenakan pada pelanggan rumah tangga.
Penelitian ini mengaplikasikan konsep survey contingent valuation (CV) dengan mengambil sampel 180 rumah tangga dari target population sebanyak 325 di seluruh wilayah kecamatan di Kabupaten Badung. Teknik sampling yang digunakan adalah kombinasi antara area sampling dan proportionate random sampling, sedangkan alat analisis yang digunakan adalah regresi dengan model probit bertingkat (ordered probit model)
Clean water is a basic resources for people to maintain their living. Therefore an economic valuation for clean water quality and quantity by peoples who become consumers is important. The valuation from consumers shown by their willingness to pay (WTP) for clean water connection. This mentioned shall become a consideration of clean water tariff determination by PDAM in Badung Regency.
The purpose of this research is to estimate the value and probability of households willingness to pay for clean water connection in Badung regency, to maintain which factors or variables that significantly affect households willingness to pay for clean water connection in Badung regency, to know is there any consumer surplus in existing tariff that used by PDAM in Badung regency, to know if PDAM price discrimination already precise, and analyzed the implication of local government policy especially PDAM, in determining price/tariff for households clean water connection.
This research applied contingent valuation (CV) concept by taking 180 households in Badung regency as sampled from 325 households that become PDAM new customers in 2008. The sampling applied a combination from area sampling and proportionated random sampling. The data were analyzed with ordered probit model.
Kata Kunci : WTP, contingent valuation, probabilitas, valuasi ekonomi.
