Dampak Pelaksanaan Corporate Social Responsibility Terhadap Tingkat Profitabilitas Perusahaan
RIZKY, YUSNIZAR RAHADIAN (Adv.: Hardo Basuki, Dr., M.Soc.Sc.), Hardo Basuki, Dr., M.Soc.Sc.
Corporate Social Responsibility merupakan suatu komitmen berkelanjutan oleh sebuah bisnis untuk berperilaku etis dan berkontribusi terhadap pembangunan ekonomi sekaligus meningkatkan kualitas hidup tenaga kerja/karyawan beserta keluarganya serta komunitas lokal dan masyarakat luas. Isu mengenai pelaksanaan Corporate Social Responsibility semakin berkembang seiring dengan pesatnya perkembangan perusahaan-perusahaan sebagai penguasa ekonomi dunia saat ini. Penelitian ini bertujuan untuk menguji, dan memperoleh bukti empiris tentang dampak dari pelaksanaan Corporate Social Responsibility terhadap tingkat profitabilitas.
Pelaksanaan Corporate Social Responsibility perusahaan diproksikan ke dalam peringkat PROPER yang di keluarkan oleh Kementrian Lingkungan Hidup Indonesia. Sementara itu, tingkat profitabilitas perusahaan diproksikan dengan ROA (Return On Assets). Penelitian ini menggunakan variabel kontrol berupa rasio leverage, ukuran perusahaan, tipe industri dan persespsi investor, yang masing-masing diproksikan dalam DER (Debt Equity Ratio), log natural of total assets value, dan PER (Price Earnings Ratio). Penelitian ini menggunakan sampel 30 perusahaan yang terdaftar di Bursa Efek Indonesia pada tahun 2004/2005, 2006/2007, dan 20082009. Perusahaan juga harus memiliki peringkat PROPER yang di keluarkan oleh Kementrian Lingkungan Hidup Indonesia.
Berdasarkan hasil analisis penelitian dengan regresi berganda, penelitian ini menemukan bukti bahwa pelaksanaan Corporate Social Responsibility terhadap tingkat profitabilitas perusahaan berpengaruh positif.
Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. The rumor of corporate social responsibility is more bloom along with the fast development of corporate as world economic administrator in this time.This study determine to exam and get empirical study the impact of corporate social responsibility execution towards profitability.
Corporate Social Responsibility execution was measured by PROPER rank that is announced by environment ministry. Meanwhile, while profitability is measured by ROA (Return On Assets). This study used control variables in the leverage ratio, firm size,type industry, and investor perception each of which were measured by DER (Debt Equity Ratio), the natural log of total assets value, and PER (Price Earnings Ratio). This study used sample of 30 companies listed in Indonesia Stock Exchange in 2004/2005, 2006/2007, and 2008/2009. The company also must have a PROPER rank that is announced by environment ministry.
Based on the results of the study with multiple regression analysis, this research has found evidence that the impact of corporate social responsibility execution towards profitability, and shows positive impact between corporate social responsibility execution and profitability
Kata Kunci : Corporate Social Responsibility, PROPER, profitability, Return On Assets, firm size, leverage, Price Earnings Ratio, multiple regression, profitabilitas, ukuran perusahaan, regresi berganda.
