A Survey of Possibility for a Social Networking Site Penetrating to be an Online Shopping Site
RISKI SUTEDJO (pembimbing: Basu Swastha Dharmmesta, Prof., Dr., M.B.A.), Basu Swastha Dharmmesta, Prof., Dr., M.B.A.
Riset ini disusunn untuk mengetahui apakah situs jejaring social (seperti: Facebook, Twitter, MySpace, dll) berpotensi untuk menjadi situs belanja online. Oleh karena akun situs jejaring social saya telah dipenuhi dengan iklan penawaran produk, penelitian dari 250 responden pun dilaksanakan.
Penelitian ini melibatkan Visual and Information Design; Navigation design; Communication; Social Presence; Privacy dan Security memiliki pengaruh terhadap Online Trust dan Perceived risk, yang pada ahkirnya akan bermuara pada Purchase intention.
Hasil peneilian ini mengungkapkan bahwa situs jejaring social telah memenuhi beberapa criteria penting untuk menjadi situs belanja online.
Melalui Laporan penelitian yang terstruktur ini, penulis harap pembaca dapat menemukan informasi berkaitan dengan belanja online dan situs jejaring social.
This research is held to find out whether the social networking sites (such as: Facebook, Twitter, MySpace, etc) can be potentially become an online shopping site. Due to the fact that my social-networks' accounts are filled with advertisement of the shopping goods, a research of 250 users is conducted.
The assessment involving Visual and Information Design; Navigation design; Communication; Social Presence; Privacy and Security have an impact on the Online Trust and Perceived risk, in which leads to Purchase intention at the end of the study.
The finding reveals that the social networking sites fulfill some important aspects to be an online shopping site.
Through the structured report of the research, I hope the reader will be able to find information related to the online shopping and social networking sites.
Kata Kunci : Visual and Information Design; Navigation design; Communication; Social Presence; Privacy and Security; Online Trust; Perceived risk; and Purchase intention
