Pengaruh Karakteristik Individu dan Karakteristik Sistem terhadap Niat untuk Menggunakan Teknologi Internet: studi pada dosen Universitas Negeri Padang

Rahmiati, Dr. Hargo Utomo, M.B.A., M.Com.

2008 | Tesis | S2 Accounting

Penelitian ini bertujuan untuk menguji pengaruh karakteristik individu (yaitu computer self eficacy, knowledge of search domain, dan Internet experience) dan karakteristik sistem (yaitu complexity, relevance, and relative advantage) terhadap niat untuk menggunakan Internet dengan menggunakan Technology Acceptance Model (TAM) sebagai dasar teori. Pengumpulan data primer dilakukan dengan menggunakan metode survei melalui penyebaran kuesioner. Selanjutnya metode analisis statistik dan Partial Least Square digunakan untuk menganalisis data. Berdasarkan sampel dari 181 orang dosen di Universitas Negeri Padang, hasil survei menunjukkan bahwa niat untuk menggunakan Internet dipengaruhi oleh karakteristik sistem melalui persepsi mengenai kegunaan Internet. Secara khusus, keputusan dosen untuk menggunakan Internet lebih dipengaruhi oleh pertimbangan mengenai kegunaan Internet tersebut dibanding kemudahan dalam menggunakannya. Karakteristik sistem yakni relevance dan relative advantage berpengaruh signifikan dalam membentuk perceived usefulness. Meskipun karakteristik individu yakni computer self efficacy and Internet experience serta karakteristik sistem complexity adalah determinan penting dari perceived ease of use namun variabel tersebut tidak mempengaruhi niat dosen untuk menggunakan Internet. Kata Kunci: Karakteristik individu, computer self efficacy, knowledge of search domain, Internet experience, karakteristik sistem, relevance, relative advantage, complexity, technology acceptance model (TAM).

The objective of this research was to investigates the effect of a set of individual characteristics (i.e., computer self efficacy, knowledge of search domain, and Internet experience) and system characteristics (i.e., complexity, relevance, and relative advantage) on intention to use Internet by using the Technology Acceptance Model (TAM) as a basic theory. Questionnaire survey method was use to collect primary data from 181 lecturers in Universitas Negeri Padang. Statistical analysis methods and Partial Least Square were use to analyze data. The survey result shows that the intention to use Internet influenced by system characteristics through perceived usefulness. Specifically lecturers largely anchoring their acceptance decisions in the usefulness of the technology rather than in its ease of use. When making decisions to accept a technology, lecturers expressed considerable concerns about the relevance and the relative advantage of the technology on their activities. While individual characteristic variables i.e. computer self efficacy and Internet experience as like as system characteristic variable that is complexity are important determinants of perceived ease of use, they do not affect the lecturer's intention to use Internet. Keywords: Individual characteristic, systems characteristic, technology acceptance model, computer self efficacy, knowledge of search domain, Internet experience complexity, relevance, and relative advantage.

Kata Kunci : Karakteristik Individu; Karakteristik Sistem; ; Teknologi Internet; Sikap Pengguna TI