A COMPREHENSIVE FRAMEWORK OF ADOPTION WORTHINESS OF ECOMMERCE

Quaddus, Mohammed ; Kampan Mukherjee; Didi Achjari1,

2001 | Skripsi | S1 Extention - Accounting

Electronic Commerce (e-Commerce or EC), in some form or other, is changing the way organizations do their business. Many organizations (banks etc) are forcing their customers to adopt e-Commerce. Others are adopting e-Commerce for competitive necessity. It is thus said that among the computer-based applications e-Commerce is probably having the most significant impact on our lives. This raises the obvious question: How can organizations adopt appropriate e-Commerce model judiciously? This paper addresses the above research question. We develop a comprehensive adoption worthiness model based on multiple attributes of e-Commerce. Extensive literature review revealed a number of factors or attributes that either promote or retard the success of e-Commerce. A well known multiple attribute model, called Analytic Hierarchy Process (AHP), is used to develop the comprehensive model of e-Commerce adoption worthiness. The model provides an index called e-Commerce Adoption Index (ECAI) which can be used as a guide to select the appropriate e-Commerce model. Real world data, from EC consultants, have been collected for a hypothetical SME which is embarking on adopting an e-Commerce model. The paper presents the application of ECAI for this SME.

Kata Kunci : E-Commerce; Internet