PENGARUH STRATEGI INOVASI TERHADAP KINERJA OPERASIONAL PERUSAHAAN MANUFAKTUR

Nursiah, Dr. Fahmy Radhi, M.B.A

2006 | Tesis | S2 Management

Penelitian ini menguji pengaruh strategi inovasi terhadap kinerja operasional perusahaan manufaktur di Sulawesi. Dimensi-dimensi strategi inovasi meliputi orientasi kepemimpinan, inovasi proses, inovasi produk, dan implementasi inovasi. Kinerja operasional diukur dengan menggunakan tingkat produktivitas, tingkat kesalahan produk, biaya garansi, biaya kualitas, dan ketepatan waktu produk sampai ke konsumen. Metode pengumpulan data dilakukan dengan kuesioner terhadap 63 perusahaan manuaktur, dengan teknik purposive sampling. Proses pengolahan data dilakukan dengan menggunakan regresi berganda. Hasil penelitian ini menujukkan pengaruh yang signifikan terhadap kinerja operasional perusahaan manufaktur. Akan tetapi, ternyata tidak semua dimensi strategi inovasi mempunyai pengaruh terhadap kinerja operasional perusahaan manufaktur. Inovasi proses, inovasi produk, dan implementasi inovasi memberikan pengaruh yang signifikan terhadap kinerja operasional perusahaan manufaktur. Namun orientasi kepemimpinan memberikan pengaruh yang tidak signifikan terhadap kinerja operasional perusahaan manufaktur di Sulawesi. Kata kunci: Strategi inovasi, kinerja operasional.

This present study examine the effect of innovation strategy to operational performance of manufacturing companies in Sulawesi. Dimensions of innovation strategy are leadership orientation, process innovation, product innovation, and implementation of innovation. Operational performance measured by using productivity, defect of production volume, warranty clains cost, quality cost, and delivery in full on time to consumers. The methode of data collecting was done through questionnares, which consists of 63 respondents using purposive sampling. Data processing conducted with multiple regression. The result of this research indicates direct significant effect among the dimensions of innovation strategy to the operational performance of manufacturing companies. But not all of them effect operational performance of manufacturing companies. Process innovation, product innovation, and implementation of innovation give significant effect to the operational performance. Leadership orientation do not give significant effect to the operational performance of manufacturing companies in Sulawesi. Keyword: Innovation strategy, operational performance.

Kata Kunci : Strategi Inovasi; Kinerja Perusahaan; Operasional Perusahaan