Pengaruh Singer/Band Idolization, Kepuasan Terhadap CD Asli, Kepuasan Terhadap CD Bajakan, Perceived Prosecution Risk, dan Faktor Moral pada Sikap dan Niat Membeli CD Bajakan

Ningsih, Ratna, Dr. BM Purwanto, M.B.A.

2008 | Skripsi | S1 Management

N.A.

Piracy is a threat facing the music industry worldwide today, including in Indonesia, and have caused big impact on financial, social and culture side of people. This study replicate a study of Chiou et al. (2005). The purpose of this study are to examine the effect of singer/band idolization, satisfaction of copyrighted CD, satisfaction of pirated CD, perceived prosecution risk, perceived magnitude of consequence, perceived social consensus, and perceived proximity on attitude and intention of pirated CD purchasing. A hypothesis testing is used using 187 students of senior high school and college as the sample. The sampling method are convenience and purposive sampling. Primary data is used on a survey method. The data is analyzed using multiple regression test with software SPSS 13.0. Based on a survey in Yogyakarta, the result found that satisfaction of pirated CD has positive effect, and perceived social consensus and perceived proximity have negative effect on attitude of pirated CD purchasing. The attitude of pirated CD purchasing had positive effect on intention of pirated CD purchasing. Keyword: singer/band idolization, satisfaction, perceived prosecution risk, moral issue, attitude, intention, music piracy

Kata Kunci : Singer; Band Idolization; Kepuasan pengguna; CD Asli; CD Bajakan; Perceived Prosecution Risk; Faktor Moral; Sikap Konsumen; Niat Membeli