Pengaruh perbedaan goal congruency terhadap sikap, intensi, dan transfer brand equity

Murniati, Dewi Eka. (Adv.: Dr. B.M. Purwanto, MBA), Dr. B.M. Purwanto, MBA

2013 | Skripsi | S1 Management

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Kata Kunci : Goal congruency, Sikap, Brand equity