Aliansi Stratejik Hotel Jayakarta Jogja dengan Pihak Travel Agent Dalam Rangka Peningkatan Occupancy Rate Pasca Letusan Gunung Merapi
MANDASARI, CORY ANDINA (Adv.: Goedono, Dr., M.B.A.), Goedono, Dr., M.B.A.
The condition of post-eruption of Mount Merapi in Yogyakarta is very alarming. The resulting impact was big enough on the economy and tourism sectors. The occupancy rate of the hotel has decreased significantly because of natural disasters that come to the city of Yogyakarta is not safe to visit at that time. Jayakarta Hotel Yogyakarta is one of the hotel that feeling the effects of the eruption of Mount Merapi. Because during the passage of this company, Jayakarta has its own brand image and including a four star hotel the most sought until at last eruption of Mount Merapi, which affects the decrease in occupancy rate.
To recover the occupancy rate that had declined, Jayakarta Hotel Yogyakarta incentive to do a variety of promotions, especially holding the travel agents to align themselves in inviting the tourists to come to Yogyakarta and ensure that the city of Yogyakarta have been safe to visit. The cooperation that lasted between Jayakarta Hotel with the travel agents have advantages and convenience for both parties in carrying out the business process. Jayakarta Yogyakarta Hotel and travel agents together with the Indonesian Tourism Society create a promotional package distributed to all cities in Indonesia, including overseas. Promotion package given quite cheap for the recovery of tourism in Yogyakarta.
Through various promotions and disaster recovery are carried out in Yogyakarta, the Jayakarta Hotel occupancy rate gradually improved. Gradually, occupancy rate increased to the present. The travel agents who make a cooperation with the Hotel Jayakarta Yogyakarta also get the benefit of rising hotel occupancy rates after the eruption of Mount Merapi. In addition to getting the benefits, travel agents also get the ease in doing business with the Jayakarta Hotel Yogyakarta because of agreements among companies doing business partnership. Business agreement is one which contains a special price to be obtained by travel agents to get much cheaper price than the tourists who come personally.
Kata Kunci : Eruption of Mount Merapi, Strategic Partnership, Jayakarta Hotel Yogyakarta, Travel Agent, Occupancy Rate, Business Agreements.
