Analisis Sikap Konsumen Terhadap Foreign Branding Pada Kategori Produk Hedonis, Utilitarian, dan Hibird

LESTARI, IKA WINDY (Pembimbing: Drs. Sahid Susilo Nugroho, M.Sc), Drs. Sahid Susilo Nugroho, M.Sc

2012 | Skripsi | S1 Management

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Kata Kunci : Global Marketing,Foreign Branding, Brand Decision