Pengaruh Kepedulian Perusahaan pada Lingkungan Terhadap Ketertarikan dan Keputusan Karir Pencari Kerja

Jatmiko, Pracoyo Budi (Adv.Dr. Hani Handoko, MBA), Dr. Hani Handoko, MBA

2000 | Tesis | S2 Management

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This present study investigates college students' attraction to a green company and intention to work for the company. This study also investigates how much salary they are willing to give up to work for the company. The results of the study showed construct validity evidence that being attracted to the organization and desire to pursue a job in the organization were divergence constructs (N=348). Both constructs were influenced by

different factors in magnitude. This study also found that environmental information stated in the recruitment brochure could positively influence applicants' attraction and intention to pursue a job in the company. Yet, applicants only react positively to an environmentally

concerned company that offers high pay level. They are more attracted to an environmentally concerned company that offers high pay level. However, this relationship

is not influenced applicants' intention to pursue a job. Applicants were not attracted to sacrifice their pay level in order to work for an environmentally concerned company.

Applicants personal concern on the environment did not influence applicants' attraction and intention to pursue a job in a green company. This suggests that a positive

environmental information articulated in the recruitment brochure could positively affect potential recruits, even when applicants did not personally see herself or himself as being particulaly pro-environmental.

Kata Kunci : Kepedulian, Perusahaan, Lingkungan, Ketertarikan, Karir Pencari Kerja