Analisis pengaruh price consciousness konsumen pada pembelian produk private label

Hartini, Martina Nur (Adv.: Dra. Sari Winahjoe, MBA), Dra. Sari Winahjoe, MBA

2013 | Skripsi | S1 Management

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Kata Kunci : Marketing management, Price Counsciousness, pembelian produk, brand, private Brand, Price unfairness