Pengaruh strategi inovasi terhadap kinerja operasional perusahaan manufaktur di Indonesia
Eny Rahmani (Adv. Dr. Hani Handoko, MBA), Dr. Hani Handoko, MBA
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The aim of this research was to examine the effect innovation strategy to operational performance of manufacturing companies in Indonesia. Dimensions of innovation strategy are I adership orientation, types of innovation (product and process), sources of innovation eternal and external), and investment. Operational performance was measured by produc tivity, defects of production volume,warranty claims cost, quality cost, and delivery in full n time to customer.
The method of data collecting was done through questionnares, which consists of 97 respondents using convenience sampling. Sequential model was used to describe the effect inonvation strategy to operational performance. To test this model, we used Structural equation Modelling (SEM). The result of the research showed that sequential model was appropriate t explain the direct and indirect effect dimensions of innovation strategy to operational performance, but not all of them affect operational performance.
Kata Kunci : innovation strategy, operational performance
