Evaluasi Strategic Planning Hotel Puri Mas Dengan Pendekatan Balanced Scorecard (Studi Kasus Hotel Puri Mas di Mataram)
ARIFIN, ZAINUL (Adv.: Mulyadi, Drs., M.Sc., Akt.), Mulyadi, Drs., M.Sc., Akt.
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Kata Kunci : Strategic Planning Hotel, Balanced Scorecard, Perencanaan tahunan, lbrecasi-based planning, outward-looking oriented planning, assesment organisasi, strategic management Systems