Analyzing the Impact of Global Crisis to The Performance of PT. Taman Wisata Candi Borobudur Prambanan Ratu Boko to be Assesed Through Balanced Scorecard (Case Study 2007-2009)
ANDHIKA CAHYA BUANA (Pembimbing: Agus, Setiawan, Dr., M.Soc.Sc.), Agus, Setiawan, Dr., M.Soc.Sc.
Performance measurement is exceptionally essential. Having a good performance
means the company must be able to see its strengths and weaknesses. Exploiting all abilities that difficult to be replicated by its competitors will be a good strength. Minimizing the weaknesses from the process of learning by doing can boost the effectiveness of the company especially in such a difficult time like global crisis. Those points are contributing to the level of performance carried out by one company. Realizing that condition, The Balanced Scorecard is a strategic tool to assess performance as it is not only concern on financial aspect but also to another critical facet such customer, internal business process, and learning growth. This would be very useful method in appraising companys performance comprehensively.
The method implied in this research is study case took place in PT. Taman Wisata Candi Borobudur Prambanan Ratu Boko. The research analyzed four perspectives in the
company, including financial report of the company, customer orientation, internal business process, and the learning and growth orientation. Furthermore, the research covered several tourism parties from national and regional representatives as benchmarks.
Result from the observation reveals that the performance of PT. Taman Wisata Candi Borobudur Prambanan Ratu Boko during the global crisis was excellent since it was comprehensively maintaining its four existing perspectives. The similar case is applied whenever the companys performance is compared to the benchmarks. These research only focuses at performance measurement in general, not yet totally come up with specific strategic plans.
Kata Kunci : The impact of global crisis, balanced scorecard, four perspectives, benchmarking.
