HUBUNGAN PSIKOGRAFI PENGUNJUNG DENGAN FREKUENSI KUNJUNGAN DAN MINAT KUNJUNGAN ULANG KE TAMAN WISATA ALAM GROJOGAN SEWU

PARAMITA DWI ANJANI, Ir. Retno Nur Utami, M.P.

2017 | Skripsi | S1 KEHUTANAN

Taman Wisata Alam (TWA) Grojogan Sewu merupakan kawasan konservasi yang dalam pengelolaannya diperlukan adanya keseimbangan antara aspek ekologi dan ekonomi. Perhatian terhadap keberadaan pengunjung menjadi penting, karena terkait dengan kelestarian ekosistem alam dan keberlanjutan ekonomi TWA Grojogan Sewu. Penelitian ini bertujuan untuk mengetahui psikografi pengunjung di TWA Grojogan Sewu, mengetahui frekuensi kunjungan dan minat kunjungan ulang ke TWA Grojogan Sewu, serta mengetahui hubungan antara psikografi pengunjung dengan frekuensi kunjungan dan minat kunjungan ulang ke TWA Grojogan Sewu. Penelitian ini menggunakan pendekatan kuantitatif dengan pengambilan sampel secara random (random sampling). Pengambilan data menggunakan bantuan instrumen berupa kuesioner. Populasi pada penelitian ini adalah pengunjung yang sedang berkunjung ke TWA Grojogan Sewu pada bulan Mei 2017. Jumlah sampel dalam penelitian ini sebanyak 100 orang. Data yang diperoleh dianalisis menggunakan analisis korelasi koefisien kontingensi (C), dengan bantuan Program SPSS versi 16.00. Berdasarkan hasil penelitian dapat diketahui bahwa psikografi pengunjung TWA Grojogan Sewu cenderung bertipe allosentrik, 50% pengunjung memiliki frekuensi kunjungan satu kali (baru pertama kali berkunjung), dan sebanyak 42% pengunjung kurang berminat untuk berkunjung kembali ke TWA Grojogan Sewu. Antara psikografi pengunjung dengan frekuensi dan minat kunjungan ulang ke TWA Grojogan Sewu memiliki hubungan yang nyata dan korelasi yang kuat

Grojogan Sewu Nature Tourism Park (GSNTP) is a conservation area in which its management should have a balance between the ecological and economical aspects. The attention towards the visitors-presence becomes important because it is related to the GSNTP sustainability, including the both aspects cited above. The objectives of this research were to know the visitors psychographyc in GSNTP, to find out the frequency of visits, to find out the revisit interest of the visitors to GSNTP, as well as to find out the relations, between the visitors psychographyc with the frequency of visits, and the re-visit interest of the visitors to GSNTP. This research used a quantitative approach by applying random sampling method for selecting respondents. To collecting the primary data of the respondents, questionnaires were used as the researchs instruments. The researchs population was visitors who were visiting GSNTP in May 2017. The sample size in this research was 100 respondents. The obtained data were then analyzed using the contingency coefficient correlation analysis (C) with support of SPSS version 16.00. The research results showed that the visitors psychographyc of GSNTP tended to be allocentric, 50% of the visitors had once frequency of visits, and 42% of the visitors had less interest in re-visiting GSNTP. Between the visitors psychographic with the frequency of visits and the re-visit interest to GSNTP found to have statistcally significant and strong correlations

Kata Kunci : psikografi, frekuensi kunjungan, minat kunjungan ulang, TWA Grojogan Sewu, hubungan, korelasi koefisien kontingensi;psychographyc, frequency of visits, re-visit interest, Grojogan Sewu Nature Tourism Park, relations, contingency coefficient correlation