Peran Humas Pemerintah Kota Pekalongan dalam Mempromosikan Pekalongan Worlds City of Batik

Elok Dwi Kartikasari , I Gusti Ngurah Putra

2017 | Skripsi | Ilmu Komunikasi

ABSTRACT Globalisation has increased competition among countries in Asia. Many countries are implementing decentralization and giving more responsibility in every area. Similarly, Indonesia is decentralizing and implementing regional autonomy as stated in the regulations number 32 of 2004 about Regional Government. Regional autonomy enables each region to explore the potential of their own region and creates competition between regions. Each region is competing to show the characteristic and culture of their respective regions. Pekalongan also seeks to lift characteristics and cultural heritage namely batik. That effort is realized by city branding Pekalongan World's City of Batik. Meanwhile, the public’s understanding of many batik cities is a challenge for Pekalongan City that carries batik as a theme. In order that Pekalongan World's City of Batik is more widely known, it requires the role of the various parties, one of which is related to public relations. Pekalongan World's City of Batik as government activity is an information supposed to be known by the public. In this case, public relations is one part of government that has a role in promoting Pekalongan World's City of Batik as public relations has the advantage as the main exit and entry of information related to government. This research was conducted in the sector of Communication and Information Dissemination under the Department of Communication and Informatics of Pekalongan City for the functions of Pekalongan Government Public Relations is run by that sector. The purpose of this study is to determine the role of Pekalongan Government Public Relations in promoting Pekalongan as World's City of Batik. This study used a qualitative approach with case study method. This research data obtained through interviews with the public relations of Pekalongan Government, observation of the public relations activities and documents relating to the role of Pekalongan Government Public Relations. The technical analysis of the data is emphasized to three components: data reduction, data presentation and conclusion. Keywords: public relations, the role of public relations, government public relations

Kata Kunci : Humas