Opini Wisatawan Daerah Istimewa Yogyakarta terhadap Logo Jogja Istimewa

Stefan Harmayu Toghas , Muhammad Sulhan

2017 | Skripsi | Ilmu Komunikasi

ABSTRACT Logo is one of identity aimed at to distinguish it with other companies as research by Olins (Van Riel 1995:3). Incorporate identity and critical elements in the form of symbols such as logos , the scheme , color , and others. In the context of this research intended company is Yogyakarta as a tourism city. Then The Government made such as logo rebranding for Yogyakarta that called "Jogja Istimewa" on the February 2nd, 2015. This study will find the tourists in Daerah Istimewa Yogyakarta's opinions about "Jogja Istimewa" logo. Meanwhile, the research purpose is to find opinions from the tourists about the new logo "Jogja Istimewa" with describing the result. This research use qualitative descriptive research method with observation as a collection data interview technique, documents and literature studies. The respondents are 100 tourists in Daerah Istimewa Yogyakarta around Monumen Serangan Umum Satu Maret, Titik KM.0 Yogyakarta within a period of August - September 2016. This research founds that the respondents were very excited to gave their opinions positively. There are two kinds of opinions found in this research ; Personal Opinions and Group Opinions. There are two points highlighted by respondents about logo, the shape and the function or benefits from the logo . Therefore, it can lead to one conclusion, that the meaning and purpose of the logo has succeed. Key Words : Opinion Tourist, Yogyakarta‟s Logo, Public Opinion

Kata Kunci : Opini Publik