Upaya Peningkatan Daya Saing Usaha pada Sentra Kerajinan Kulit Manding dalam Menghadapi Pasar Global

Demalia Maharani Noor Wijaya , Bevaola Kusumasari

2016 | Skripsi | Manajemen dan Kebijakan Publik (dh. Ilmu Administrasi Negara)

ABSTRACT In this era globalization, competition is a challange to all bussiness actors include to small medium enterprises. They need increase their competitiveness to face the global market. Competitiveness is an urgent things which can not to be denied by small medium enterprises because it will be a weapon to face the other products from the other producer of the other country. Small medium enterprises is one of important economics pole in Indonesia. Many kinds of SMEs make this country has so many priority commodity. In Indonesia, one of many superior products is leather product. One of the best leather products is produced by crafts center in Manding, Bantul, Yogyakarta. Manding is one of territory in Bantul district which the most majority population works as a craftsmen. Some of them have their own workshop and showroom. This is make this territory as a crafts center. In this case, majority of craft center in Manding are consist of small medium enterprises. Based of the research which using descriptive qualitative methods, their competitiveness to face the global market is still low. Descriptive qualitative methods choosen because this methods can explain how far SMEs ready to face the global market. Beside of that, this methods can describe how the government attempted to increase the competitiveness of SMEs in Manding which explained by description of interview result. The government have a big homework to increase their competitiveness. Actually the government has been doing some programs and policy to push their competitiveness and they can developing themselves in global market. But, some programs doensn’t work properly. Keywords: Small Medium Enterprises, Competitiveness, Global Market.

Kata Kunci : Industri Kecil - Kerajinan Kulit