Pemanfaatan Media Baru oleh Sedekah Rombongan

Hawwin Barri Falachi, Hermin Indah Wahyuni

2017 | Skripsi | Ilmu Komunikasi

ABSTRACT Utilization of New Media by Sedekah Rombongan Event donations by individuals has become a normal phenomenon when emergencies or natural disasters befall a person, or circles. Organizations of both permanent and temporary born and grow up with the aim of organizing activities this donation. In the digital era, organizations are beginning to take advantage of new media as well as a means of communication to support activities to donors with all the ease and obstacles. Sedekah Rombongan, one of the organizations engaged in social causes and primarily targets orphans, attracted the attention of the author in relation to new media. This study was conducted by the author to determine utilization of new media by Sedekah Rombongan to persuade and establish credibility on donation activities. This study used descriptive qualitative method to obtain precise information about the phenomenon in the Sedekah Rombongan. Researchers hope this study may provide benefits to the readers, ranging from common people, academics, advertising agencies, and social organizations who use new media in similar activities. Keyword: Donation, New Media

Kata Kunci : Media Baru