Jaringan Sosial dan Eksistensi Usaha Kuliner D Gejrot sebagai Industri Kreatif Kuliner D.I. Yogyakarta

Meliawati Ayu C, Partini

2016 | Skripsi | Sosiologi

ABSTRACT Culinary contains the image of the society and its presence more growing with the creativity of the maker. Culinary development thrust with the innovation that has raised the culinary diversity of both traditional and modern. Behind the effort in the culinary business, social networking has been present and became a part of culinary entrepreneur activities. This phenomenon becomes something interesting examined given the culinary creative industries have been growing rapidly and the presence of the development of information technology has expanded the social network owned by the individual. This research used the qualitative method with descriptive data analysis. Data analysis is also done with social network analysis using UCINET software so that the retrieved overview of social network topology owned culinary entrepreneurs. Culinary entrepreneur social network D'Gejrot not just in a virtual reality but also social reality and the two are inter-related. Networks in social reality effect not only on the social relations but also the efforts to maintain the value of D'Gejrot is a co-founder of his efforts. Social networking in the community have a different bond quality so that no matter the network topology is different. Some communities present in virtual reality for later known as community networks. Social networking in virtual reality effect to expand the relationship and may encourage the existence of D'Gejrot efforts due to the spread of information not constrained place and time. Keywords: Social Networks, Social Capital, Creative Industries, Culinary

Kata Kunci : Jaringan Sosial; Modal Sosial