Hubungan Terpaan Iklan Layanan Masyarakat Peduli Tidak Sama dengan Memberi Uang dengan Sikap Masyarakat Tentang Pengemis di Kota Yogyakarta

Annisa Widoastiti , Lisa Lindawati

2016 | Skripsi | Ilmu Komunikasi

ABSTRACT Government of Yogyakarta Special Region in early 2015 officially has imposed Regional Regulation No. 1 of 2014 about handling homeless and beggars. Regional Regulation No. 1 of 2014 contains quite heavy sanctions, both for beggars and homeless people as well as sanctions for people who give money to beggars. One of the government programs that currently have it running in the form of an appeal to the public through a public service announcement in the form of a billboard that read " Care is not the same as giving money" This research is a survey with quantitative approach. Data collection techniques used in this study was a questionnaire. Based on data obtained from the analysis carried out it can be concluded that there is a positive relationship and significant exposure to ILM "Care is not the same as giving money" to people's attitudes about the beggars in the city of Yogyakarta. This is evidenced by the significant value of less than 0.05 (p <0.05) and a correlation coefficient of 0.475. This means that the higher the exposure to ILM "Care is not the same as giving money", the better people's attitudes about the beggars in the city of Yogyakarta. Keywords: Public Service,

Kata Kunci : Iklan Layanan Masyarakat