Peran Humas dalam Manajemen Media Kehumasan:(Studi Deskriptif Peran Humas dalam Manajemen Media Info Kota di Pemerintah Kota Yogyakarta)

Tri Kurnia Revul Andina , Adam Wijoyo Sukarno

2016 | Skripsi | Ilmu Komunikasi

Abstract This research aims to discuss about the roles of public relations in Media Info Kota management in the Yogyakarta City Government using manager and technician role concepts. This research is also based on five stages of management that are planning, organizing, staffing, leading, and controlling. Media Info Kota is public relations medium in the Yogyakarta City Government which has existed since 2007 and still be used until now. The roles of public relations in managing that Media Info Kota definitely experience dynamics year by year. This research, which was held in Bagian Humas dan Informasi Setda Kota Yogyakarta, is using a qualitative method with a descriptive study approach. Data were collected through a variety of techniques including observation, documentation, and interviews to a number of related sources. This research finds that the roles of public relations in Media Info Kota management in the Yogyakarta City Government are the combination between manager roles and technician roles. Keywords: The Roles of Public Relations, Media Management, Public Relations Media, Government Public Relations, Descriptive Study

Kata Kunci : Kehumasan