Komunikasi Pemasaran dalam Layanan Jasa Pendidikan:(Studi Deskriptif Kualitatif tentang Praktek Komunikasi Pemasaran SDIT Alam A1 Karim School Lampung pada Tahun 2016)

Lisnatika Wahyuni, Hermin Indah Wahyuni

2016 | Skripsi | Ilmu Komunikasi

ABSTRACT Education is inseparable from human being. Development of a nation highly depends on the quality of education received by its society. The concept of education in Indonesia continuously growing and experiencing changes towards better, with the progress of time. Phenomenon of the emergence of an alternative educational service with the concept of nature itself becomes a matter of interest for author. The existence of SDIT Alam Al Karim School Lampung as an education service that offer something different in the middle of society, which used to a conventional education services, gain author’s interest in researching and studying about marketing communication activities conducted in SDIT Alam Al Karim School Lampung. This study was conducted to determine how SDIT Alam Al Karim School Lampung practicing integrated marketing communications activities, especially in introducing new concept of educational services. This research is expected to contribute ideas and information that has been analyzed regarding marketing matters of "alternative" school, that can be used by companies / institutions as a consideration for decision-making in the field of marketing of educational services in the future. The result of this study indicate that SDIT Alam Al Karim School Lampung need a distinctive team and marketing division which particularly responsible for marketing communication activities in introducing alternative of educational services with the concept of nature in Bandar Lampung. Thus, there would be a focused activity and more effective results. Keywords: marketing communication, education services, nature school

Kata Kunci : Komunikasi Pemasaran; Pendidikan