Belanja Onlinedan Gaya Hidup Remaja:(Studi pada Perubahan Gaya Hidup Remaja dengan Hadirnya Aktifitas Belanja Online(Online Shop) di Dusun Gatak Timbulharjo, Kecamatan Sewon, Kabupaten Bantul, DIY)
Nur Ashlihatul Lathifah, Susi Daryanti
2016 | Skripsi | Pembangunan Sosial dan Kesejahteraan (dh. Ilmu Sosiatri)Abstraction This study aims to describe the changes that occur in teenage lifestyle with the presence of online shopping activity. The main study discussed in this study consisted of a consumptive lifestyle aspects of teenagers, and the presence of media on the online shopping activity. Consumer lifestyle teenager with the presence of online shopping is measured by knowing the pattern berkomsumsi teen, teen consumer lifestyle, and the influence of media on consumer activities teens in shopping online. The presence of online shopping is considered as the effect of the changes in lifestyle of teenagers who shifted into the consumer lifestyle. In reality many teens are indeed lifestyle shift into consumer lifestyle with the presence of online shopping. According Minor and Mowen (2002) in the lifestyle concept, said that lifestyle is to show how people live, how to spend the money, and how to allocate time. According Cahney in the concept of lifestyle, the lifestyle is assumed is the hallmark of a modern world, or commonly also called modernity, that is those who live in modern society will use the idea of the lifestyle to describe his own actions and others. This led the researchers to examine changes in consumer lifestyle teenager with the presence of online shopping. The method used in this study is a qualitative research method and by using a case study approach. The informant is determined by purposive sampling. This research was conducted by observation and in-depth interviews. The test data is done by triangulation techniques. The research location is in the hamlet GatakTimbulharjo, Sewon, Bantul, Yogyakarta. There are 12 informants in this study consists of teenage consumers shopping online, consumers adolescent non-shopping online, and the owner or the owner of online shopping sites. Findings from this study showed that the pattern of consumption teen excessive with the presence of online shopping, and changes of interest to consume teenagers of consume with the aim to fulfill basic needs turn out to be consume with the purpose of fulfillment and satisfaction of the teenage lifestyle shift or change lifestyle consumptive. The pattern of consumption and consume the change of purpose is indicated by knowing how consumers teens spend their money, how lifestyle and consumer self-concept teen with the presence of online shopping, and the influence of media on consumer activities teens in online shopping. By the way consumers teens spend their money to buy things wish fulfillment, the goods are not productive, and buy goods only for self-identity in order to conform with the standards group and have a need to be accepted and be equal to the peer group in order to enhance their social status, as well as their high intensity to media access to online shopping activity shows that teenage lifestyle change with the presence of online shopping becoming consumptive lifestyle. Keyword: Lifestyle, Shopping Online, Teenagers
Kata Kunci : Gaya Hidup
