Perubahan Sosial Budaya Masyarakat Sekitar Ambarrukmo Plaza:(Studi tentang Perubahan Habitus dan Hysteresis yang dialami Masyarakat di Dusun Tempel dan Nologaten, Caturtunggal Depok Sleman)

Zukhruf Arifin , Hempri Suyatna

2016 | Skripsi | Pembangunan Sosial dan Kesejahteraan (dh. Ilmu Sosiatri)

ABSTRACT This research is an important part in the study of issues of modernization and construction of modern market increasingly in Yogyakarta. This study is an attempt to see the reality behind the phenomenon of competition both Gowok Market as traditional markets and Ambarukmo Plaza as modern market. The reality is a socio-cultural changes, habitus changes, hysteresis and impacts experienced by Community in Tempel and Nologaten Villages, Caturtunggal Districts, Sleman Regency. The reality appears as a result of the presence of Ambarrukmo Plaza as a modern market brought by modernization. The research uses qualitative methods and phenomenology approach to uncover that reality. The unit of analysis in this study is a community around the Gowok Market and Ambarrukmo Plaza who live in Tempel and Nologaten Villages. Data and information obtained from the community by doing indept interviews and participant observation. The data was then analyzed by phenomenological approach. The analysis did by the process of thinking and deep meaning of the data. The research succeeded in identifying capitals and habitus. The research explaining the habitus-field relationship among Gowok Market and Ambarukmo Plaza. This research uncovered socio-cultural changes that began with cultural change of meteriil caused Ambarukmo existence. The cultural change of material causes non-material cultural change is marked by a shift in javanese culture values because formed of modern culture, and changes in behavior and habits of shopping. The changes of non meteriil cultural inflicted such as consumtive culture, cultural lag and hysteresis. The changes of non-material cultural inflicted social change that changes to the structure and new system of social classes. The research also explaines pseudo changes which have created a society half traditional and half modern. The research results also give feedback on Theory of Practice by Bourdieu which their pseudo changes of habitus that caused the crisis of habitus. Keywords: Traditional Markets, Modern Market, Social-Cultural Changes, Habitus Changes, Pseudo Changes, Consumtive Culture, Cultural Lag, Hysteresis and Crisis of Habitus.

Kata Kunci : Peruubahan Sosial - Yogyakarta