Kampanye Greenpeace Youth Indonesia:(Studi Deskriptif Pelaksanaan Kampanye Lingkungan Hidup Greenpeace Youth Indonesia Regional Yogyakarta Tahun 2014- 2015)

Nadiandra Elmira W, Muhammad Sulhan

2016 | Skripsi | Ilmu Komunikasi

ABSTRACT Environment is the most-talked subject. Environmental problem is become of one of the interesting issue for some side. The reason why this issue is rising is caused by environment crisis that happened in the world, the example is Indonesia. Many environmental organization approach with one goal to campaigning the environmental issue. One of the environmental organization in Indonesia is Greenpeace. Greenpeace an international non-government organization that doing campaign about saving the nature-life. As an environmental organization, Greenpeace Indonesia helps to campaigning about environment. Campaigns that held by Greenpeace Indonesia is supported by campaign activist and volunteer who works for Greenpeace Indonesia. In order to make the campaign is well-spread and known by society, it’s not only held in one city, for example in Yogyakarta. In Yogyakarta, Greenpeace Indonesia’s campaign is held by volunteers who join Greenpeace Youth Indonesia Yogyakarta region. Environment campaign strategic is applied to aim a goal from the campaign. Keywords: environment, Greenpeace, Yogyakarta, campaign strategy

Kata Kunci : Strategi Kampanye; Lingkungan Hidup