Strategi Adaptasi Kusir Andong Sebagai Pelaku Usaha Pariwisata di Kawasan Malioboro Yogyakarta

Sugeng Heri Sujalmo, Tri Winarni Soenarto Putri

2016 | Skripsi | Pembangunan Sosial dan Kesejahteraan (dh. Ilmu Sosiatri)

Abstrac was technology brings the influence for human life in various terms. Do not also in transportation field.For transporting traditional, horse cart have been known as a vehicle horsepower, free of smoke and free pollution. In the era of modernization now Andong experienced many challenges to the development of transportation to another more modern, effective and effisien. On the other side horse cart are currently used as players in the tourism business.This research explained howthe strategies example of an adaptation carried by andong driver as players in the tourism business in the region Malioboro Yogyakarta. The method done in this research was descriptive qualitative. Purposive sampling is tekhnik research to get informants who pertaining to the theme research that is strategy adaptation Andong driver.The study is done in the region Malioboro Yogyakarta that is a place of the most Andong driver operate. Besides the research is strengthened by by observation and interview in depth to know the strategies Andong driver as players in the tourism business in the region malioboro yogyakarta. Besides research methodology, researchers used the theory as an instrument for analyzed data.The theory used s a theory hinkle action by the support the concept of strategy and adaptation Andong driver. Based on the results of the field, researchers found that factors for coachman be a horse cart is economic factors, heredity and factors fleksibelitas a job as a Andong itself.Taking into account the into a work options that they could is a choice life reconciliations to make because limited capability their own, that calls for the strategies to can survive.The strategies example of an adaptation used by Andong driver as players in the tourism business among the preparations are looking for a side job as a source of income for other, follow group Andong driver (the use of uniform), by doing strengthening tissue (the use of technology), the last one is with the implementation of the and assistance from tourism industry (training). Keywords: Strategy , Adaptation , Andong

Kata Kunci : Yogyakarta - Pariwisata