Studi Etnografi Representasi Profesi Barista sebagai Sebuah Identitas

Velina Aulia A.A, Pulung Setiouci Perbawani

2016 | Skripsi | Ilmu Komunikasi

ABSTRACT Talking about barista, certainly will arise the question how could someone actually called a barista and what terms one should have to get an ID as a barista. Then when someone already considered or obtain identity as a barista, surely someone will do the things that represent identity as a barista. Someone will perform a variety of ways to represent and communicate the identity as a barista. Each individual has a different way of representing his identity as a barista. Some people choose to actively write down his experiences in the coffee world in the pages website or a personal blog, Sharing knowledge about how to make good coffee, how to operate equipment in order to taste that comes out tends to sour, sweet or bitter, how then tell hallmark coffee beans from a particular area, and the other to share knowledge that could be easily accessed by anyone, anytime and anywhere without any idealism or expect the rupiah because of the sheer pure he would like to share their knowledge. Therefore, this study was conducted to see how the social environment and habitus of a barista ultimately affect how a person's identity is formed by a profession that became a daily routine eventually becomes an identity that is inherent in an individual.

Kata Kunci : Etnografi