Komunikasi Krisis Air Asia dan Malaysia Airlines:(Analisis Isi Komparatif Startegi Komunikasi Krisis Air Asia dan Malaysia Airlines dalam Press Relcase di Situs Airasia. com dan Malaysiaairline.com Pe

Ni Ketut Dimar Warsihantari, I Gusti Ngurah Putra

2016 | Skripsi | Ilmu Komunikasi

Abstract In 2014 two Malaysian airplanes, AirAsia and Malaysia Airlines crashed and lost all the lives it carried. The accident got huge attention from media both local and international. Through content analysis over press released within official websites, this research wants to compare crisis communication strategy used by AirAsia and Malaysia Airlines in order to respond the crisis. Result shows both AirAsia and Malaysia Airlines are responsible for the crisis but at the same time they also diminish relation with the crisis through the disappearence of accident causes strategy. Unlike Malaysia Airlines, AirAsia is advantaged by nature condition, thus they have richer fact and more progressive informations to be provided. Emptiness of information in Malaysia Airlines case stimulates the evolving of rumor which inevitably disadvantage themselves. They seem work harder than AirAsia on developing positive image through more frequently use of compensation and ingratiation strategy. Coherence among crisis type, crisis history and crisis communication strategy used by AirAsia matches to Coomb recommendations in situational crisis communication theory. But for Malaysia Airlines case with unidentified crisis cause, the use of same strategy with AirAsia is the interesting finding. Keywords: plane crash, crisis communication strategy, rumor, website, press release

Kata Kunci : Komunikasi Krisis