Komunikasi Pemasaran dalam Membangun Destination Branding Desa Wisata:(Studi Deskriptif Kuantitatif Komunikasi Pemasaran dalam Membangun Destination Branding Desa Wisata Grogol, Margodadi, Seyegan, Sl

Rika Hayyu Kurnia , Rajiyem

2016 | Skripsi | Ilmu Komunikasi

ABSTRACT One of the city that became the purpose of compelling for travelers dosmetik and foreign traveled the special region of Yogyakarta. The development of tourism in Yogyakarta experienced expansion object including by potential of the village tourism. Tourist village is the initiation of the government to create public welfare based tourist village to be able to a mainstay for regional tourism. Identity a destination tourist village into something that can attracted by tourists. Nothing also with in the marketing communication and branding. A destination has branding supported and aligned to the elements of marketing communications. Activities in in communication marketing affect aspects destination branding. In the center of the growing number of tourist village in Yogyakarta, tourist village Grogol have done the activity of communicating marketing by using eight elements hotchpotch of marketing communications of advertising, sales promotions, of the event and experience, public relations and publicity, direct marketing, interactive marketing, personal sales and word of mouth marketing to involve with the concept of the destination branding. The activity of communicating marketing run is a business to build destination branding tourist village Grogol. This research want to see through a method of descriptive study heading for described the planning process, activity, evaluation by communication forum tourist village Grogol related the activity of communicating marketing in build destination branding. Keywords: Marketing Communication, Destination Branding, Descriptive Study

Kata Kunci : Komunikasi Pemasaran