Humas dalam Resolusi Konflik:(Studi kasus Komunikasi dan Relsolusi Konflik yang Dilakukan oleh Humas Pemerintah Kabupaten Kulonprogo terhadap Warga yang Menolak Proyek Pembangunan Bandara Baru Kulonpr

Heru Kurniawan , Lisa Lindawati

2016 | Skripsi | Ilmu Komunikasi

ABSTRACT Public Relations or PR has a role and an important goal in a company or organization. PR has a goal to build relationships within the organization, as well as relations with the outside of the organization. It is intended to strengthen relations with people outside the agency, institution, or organization to forming an appropriate and positive public opinion for the agency. If the relationship is not managed properly, it will potentially lead to a conflict. One of PR's role is to manage the conflict, whether it is going on within the organization or external conflict, be it conflict manifest or latent conflict. One example researchers describe in this study, namely the conflict due to the construction of a new airport in Yogyakarta, precisely in Temon, Kulon Progo Regency. The massive project has created conflict between the organizers (PT. Angkasa Pura I and the Government of Kulon Progo Regency) with Temon residents of the affected by development. The new airport will be built and replace the function of Adi Sutjipto International Airport as a major airport in Yogyakarta. Researchers used descriptive research type with qualitative approach and case study method. This is because this study aims to describe the process of communication and negotiation Kulon Progo Regency Government Public Relations in meresolusi the conflict. The results of this study indicate the activities carried out by the Public Relations Kulon Progo regency such as negotiation, socialization, public consultation, open house, as well as the media release. In this study, researchers can also describe the analysis of the target, the message selection, media selection, approaches, models of communication, orientation, and other forms of conflict resolution used by Kulon Progo regency in dealing with the conflict. Keywords: communication and conflict resolution, public relations, public relations and conflict

Kata Kunci : Resolusi Konflik; Komunikasi