Literasi Media Masyarakat Sipil dan Pemanfaatan Teknologi Komunikasi:(Studi kasus Rapotivi sebagai Metode Literasi Media oleh Remotivi)

Triyani, Wisnu Martha Adipura

2016 | Skripsi | Ilmu Komunikasi

Abstract Television is still the most popular mass media of Indonesian society. All people from rich or poor, from old to young, can get information from anywhere and at anytime via the television. However, as the development of the television in Indonesia, television has dysfunction. The most dominating functions, namely the function of entertainment. Especially with the monopoly Nielsen ratings and share seemed to be important. Society are better positioned as a consumer rather than the owner of the frequency. The study began with the formulation of the problem of how Rapotivi be a method Remotivi media literacy for the society. The data have been collected by researchers using case studies to see how the implementation Rapotivi and why Rapotivi felt able to be precise method of media literacy in targeting the wider community. This research producted Rapotivi as media literacy method Remotivi seen from the Rapotivi’s goals, target, how Rapotivi give media literacy to society, obstacles encountered during the Rapotivi give media literacy to the society, to look at the sustainability of this Rapotivi. So it will get the advantages and disadvantages of this method of media literacy. Keywords: Media Literacy, Rapotivi, television, Case Studies

Kata Kunci : Televisi