Customer Relations Officer(CRO) sebagai Implementasi Marketing Public Relations(MPR) pada Lembaga Pendidikan Nonformal di Yogyakarta:(Studi kasus Program Customer Relations Officer IONs International

Ifada Fauzia Amaliasari, Muhammad Sulhan

2016 | Skripsi | Ilmu Komunikasi

ABSTRACT Customer Relations Officer (CRO) as the Implementation of Marketing Public Relations (MPR) at Nonformal Education Institution in Yogyakarta (Case Study Program of Customer Relations Officer IONs International Education Yogyakarta Years 2014-2015) By : Ifada Fauzia Amaliasari 10/299680/SP/24193 The purpose of this thesis is to describe program of Customer Relations Officer IONS International Education as the implementation of marketing public relations and evaluate the implementation of the program. This study used a descriptive case study methodology with a qualitative approach. Data collected through in-depth personal interviews, literature review, and direct observation. Locus research is IONS International Education, the Customer Relations Officer program as a focus of research. The results showed that the Customer Relations Officer IONS International Education runs various programs the following: (1) The internal, which includes the management of the draft submitted by the top management of ION’s International Education or tenant, data management internal activities throughout the tenants, the management of internal communication, and management self-development activities (self development) for the employee and tenant coordinator; and (2) external program which includes the management of student data administration, internal activity management, management of external activities, the management of corporate social responsibility activities, and management of external communications. Results of the evaluation showed that the Customer Relations Officer output, outgrowth, and outcomes achieved with good by the Customer Relations Officer IONS International Education. Keywords: marketing, public relations, non-formal education

Kata Kunci : Pemasaran; Hubungan Masyarakat