Manajemen Komunikasi Melalui Stakeholder Relations unutk Mempertahankan Reputasi Organisasi:(Studi kasus Manajemen Komunikasi Komisi Pemberantasan Korupsi dalam Mengelola Stakeholder untuk Mempertahan

Nadhira Hasnawiyani Aziza, Mufti Nurlatifah

2016 | Skripsi | Ilmu Komunikasi

ABSTRACT The emergence of crises could inflict damaging effects and challenges stakeholders’ perception towards organization. Historically, Corruption Eradication Commision (KPK) had faced several crises ensued from conflict between its organization and National Police entities back in 2009, 2012, and 2015. The “cicak vs buaya” part 3 took place in early 2015; police officers placed both KPK Vice Chairman Bambang Widjojanto and KPK Chairman Abraham Samad under arrest. This research will discuss KPK communication management in stakeholder relations to maintain organizational reputation following the arrest of Abraham Samad and Bambang Widjojanto. The current “cicak vs buaya” part 3 bring several consequences which ought to be addressed by the organization to its stakeholders by effective means of communication. Formulate and using communication management could support KPK to achieve its goal maintaining stakeholders trust. This research is aim to answer the research problem as defined, “How KPK apply communication management in stakeholder relations to maintain organizational reputation following the arrest of Abraham Samad dan Bambang Widjojanto?”. This research use case study methods, whereas the data is collected through interviews and document study. The purpose of this research is to describe KPK’s communication management in stakeholder relations to maintain its reputation after the arrest of Abraham Samad and Bambang Widjojanto. Keywords: communication management, stakeholder relations, organizational reputation

Kata Kunci : Manajemen Komunikasi