Peran Pemerintah Daerah dalam Mengembangkan UMKM Kerajinan Menghadapi ASEAN Economic Community

Lutfi Riana , Ag. Subarsono

2016 | Skripsi | Manajemen dan Kebijakan Publik (dh. Ilmu Administrasi Negara)

ABSTRACT Implementation of Asean Economic Community (AEC) and the elimination of tariff and non tarrif barriers on the flow of goods, services, capital, investment, and skilled labor, MSMEs an opportunity to expand the market, but there are challenges for MSME products to compete with products from other countries. However, MSMEs still has drawbacks, such as limited capacity of business, capital, econommic condition are less stable, less conducive government policy, lack of contribution of external parties, such as associations, investors, and private parties (Santoso, Bagus. 2008). Therefore, it should be the role of government, especialy local government to prepare and improve the competitiveness of MSMEs face AEC. The purpose of this research was to look at the role of government especially local government in developing MSMEs face AEC and describe the obtacles faced by the government in development of MSMEs. MSMEs readiness to face AEC can be assessed from several aspects, such as the productive resources that includes capital, marketing business networking, and technology; adaptation product;, production capacity; export documents; and administrative costs. These aspects can be used as guidelines for government policy and program development of MSMEs, both in terms of regulatio and Promotion Policy. This research used mixed methods by taking the case MSMEs crafts and pottery in Kasongan because Kasongan is one of the potential craft center with the value of exports continued to rise including an increase in demand from countries in Asean. Although the value of exports increased, the development of MSMEs still minimal seen from many constraints faced by MSMEs, such as marketing, limited capital, and lack of market information. Therefore, it is important to look at the role of local government in developing MSMEs Bantul that have high competitiveness and able to take advantage of opportunities AEC. The result showed, MSMEs Kasongan not ready for AEC, most of MSMEs in Kasongan have not even understand AEC and still experiencing problems and limitations of all aspects that demonstrate the readiness of MSMEs to face AEC, while the government steps in developing MSMEs face AEC not running optimally. In terms of regulation, there are policies that burden the MSMEs, such as the maintenance of national standards Indonesia and IPR policies that requires high cost and a long time. Whereas for the Promotion Policy, the government has facilitated capital at low interest rates, providing equipment assistance, entrepreneurial, IT, and foreign language training, and exhibits, but the aid has not been fully utilized by MSMEs. In response, the government should not be half-hearted in making policies that support MSMEs and MSMEs should also be more active in using the facilities provided by the government in supporting the development of MSMEs. Keywords: MSMEs, AEC, Regulation, Promotion Policy

Kata Kunci : Pemberdayaan Ekonomi Masyarakat