Penguatan UMKM Menuju ASEAN Economic Community:(Studi kasus Kota Magelang)

Elya Faekoh, H.Suharyanto

2016 | Skripsi | Manajemen dan Kebijakan Publik (dh. Ilmu Administrasi Negara)

Abstract ASEAN Economic Community (AEC) has led the need to strengthening micro, small and medium enterprises (MSMEs) so that MSMEs can survive amid competition, including MSMEs in Magelang city. MSMEs in Magelang has several weakness in human resources, marketing and managerial ability, products quality, financial problem and low awareness about ASEAN Economic Community. With the above background, the aim of this research is to get information about government’s effort toward strengthening MSMEs in Magelang City, in order to face the implementation of the ASEAN Economic Community. This research also wants to show several obstacles in the strengthening MSMEs programs. This research used economic integration concept that shows economic integration trigger pro-competitive effects that push the government to strengthen MSMEs in several aspect. Adiningsih (2002) shows that MSMEs need to be strengthen in institution, market expansion and the capacity of human resources. Research conducted on two industries, toy industries in Jurangombo, and soybean curd industries in Trunan, these two industries were classified in small and medium enterprises (SMEs). The study results showed that the government of Magelang City has strengthen MSMEs by improving products quality through Indonesian standardization (SNI) and product certification; mentoring and socialization also market network expansion. In implementation process, government face some obstacle such as the lack of human resources capacity, market opinion about SNI standardized product and financial problem. Keyword : AEC, ASEAN, strengthening MSMEs, competitiveness.

Kata Kunci : Masyarakat Ekonomi -ASEAN