Resepsi Pesan Toleransi Beragama dalam Film P.K:(Resepsi pada Mahasiswa Pesantren Rausyan Fikr Yogyakarta)

Astya Haniefa , Dian Arymami

2016 | Skripsi | Ilmu Komunikasi

ABSTRACT RECEPTION ANALYSIS OF RELIGIOUS TOLERANCE MESSAGE ON P.K THE MOVIE (Reception on Rausyan Fikr Boarding School Students Yogyakarta) By Astya Haniefa The advancement of technology has been making the audience more active than ever before. This phenomenon of active audience is also referred to another medium that can be consumed repetitively according to audience’s will. Film, especially, has clear visualization about the message that is going to be delivered. P.K, movie that takes up the religious tolerance issue, which is also giving the religious tolerance message to its audience, is chosen as the object of this research. This movie is giving the controversial religious tolerance view from humanity rather than one religion view only. This research’s purpose is to know how the audiences receipt the religious tolerance message that is visualized in P.K movie by using the Reception Analysis from Stuart Hall. Researcher figured out the message meaning on film to five audiences from different background and culture. The result of this research show that the audience’s reading divided into two, the Dominant position and the Negotiated position. There are four audiences on the Dominant position and one audience on the Negotiated position. Meanwhile, there is no audience in the Oppositional position. The audience’s meaning is affected by many factors, especially the media consumption, education, and culture. Keywords : reception, movie, religious tolerance

Kata Kunci : Film; Agama