Strategi Komunikasi Pemasaran PT. Produk Rekreasi(Kids Fun) dalam Meningkatkan Jumlah Pengunjung

Andika Aprilian Putra , Widodo Agus Setianto

2016 | Skripsi | Ilmu Komunikasi

ABSTRACT At this time, large and small companies tend to spend money quite a lot to do in order to maintain a product promotion and strengthening of a brand. In other way, in order to increase sales, the company is heavily promoting either through advertising or marketing communications tools such as publicity, direct marketing, personal selling, and sales promotion in marketing their products. Therefore, a new approach is needed where the tools of marketing communications can be effective and integrated. The relationship between marketing communication is a close relationship. Communication is the process by which thinking and understanding conveyed between individuals, or between companies and individuals. Communication in marketing activities is complex, not as simple as chatting with friends or family. More complex forms of communication will drive the delivery of the message by the communicator to the communicant, through appropriate communication strategies with the planning process. When combined, marketing communications represent a combination of all the elements in the marketing mix, which facilitates the exchange by targeting the brand to a group of customers, brand positioning that differentiates it from competing brands by creating a meaning that is distributed to its customers. Keywords: Marketing communication, communication strategy, marketing, promotion, brand

Kata Kunci : Strategi Komunikasi Pemasaran