Kekalahan Calon Legislatif dan Strategi Modal SOsial:(Studi pada Startegi Elvita dalam Elektoral di Dapil 03 Bojonegoro)

Fajar Danny Setyawan , Ratnawati

2016 | Skripsi | Politik dan Pemerintahan (dh. Ilmu Pemerintahan)

Abstract In Indonesia, the election was held with proportional system with open lists which voters choose candidates directly name the existing roster ballot. This system will provide benefits for the community and also the intense competition for candidates. The advantage is that people can directly select candidates figure that brought him the most good party. While stiff competition is a candidate to be competing, not only between parties but also within the party. Therefore, the candidates should have some strategy, the strategy of using political capital, economic, and social. Of the three strategies with the use of such capital, a strategy that influenced the victory of candidates is a strategy of using social capital. This is because according to the study PusDeHAM, the influence of money (the economic capital) in the elections range from 10-20%. Does not rule out also happen to election candidates. One of their candidates election strategy of social capital is the election of members of Parliament Bojonegoro Dapil 3. The candidates named Elvita Tri Ardiyanti. However, social capital strategy which incidentally has a better chance in Election turns used by Elvita not gain seats in parliament in Bojonegoro or can be said to be lost. Basically, the electoral victory or defeat is very dependent on the strategies used by each candidate. Therefore, this study was conducted with a formulation of the problem of how Elvita in electoral strategy. The theory used in this research is the theory that explains the factors that affect the victory of candidates. One of the factors that affect the winning candidate is the social status. Social status can be used as a strategy by candidates to garner public support. while for the research method, the study was conducted using qualitative research methods to describe how the strategies used by the electoral Elvita. The results showed that the strategy used by the electoral Elvita is to use social capital. The strategy is made to garner support by using social networks from the same area as where it lives and engage in genealogy of the area, then the belief that a formal community leaders that his father who served as head of the village, and successful teamwork. Then candidates Elvita also building and strengthening social capital strategy using economic capital, so that people actually choose it. In reality strategies that do not conform with the plan or fail. The cause of this failure is the lack of experience in developing strategies Elvita and communities that have the character select candidates suitable quality. Keywords: Candidates Defeat, strategy, electoral, sosial capital, economic capital

Kata Kunci : Legislatif; Modal Sosial