Strategi Pengembangan Destinasi Wisata Karst Kalisuci, Kapupaten Gunung Kidul

Hendry Dwi Aji Laksono , I Made Krisnajaya

2016 | Skripsi | Manajemen dan Kebijakan Publik (dh. Ilmu Administrasi Negara)

ABSTRACT This study aims to formulate development strategies that can be applied to develop tourist destinations at Kalisuci, Gunungkidul. Karst Kalisuci is a tourist destination in Gunungkidul that has the trend of increasing number of visitors each year and is supported by excellence in the uniqueness of its natural contour. This makes travel destinations karst Kalisuci potential to be further developed, but the problem is a tourist attraction Cave Tubing Kalisuci not so widely recognized by society and are still unable to compete with similar tourist destinations more popular, namely Goa Pindul. This research was conducted using qualitative descriptive research, because this research intended to describe conditions in the karst Kalisuci tourist destinations that can be used as an ingredient to formulate a development strategy that can be applied appropriately. Data collected by observation, interviews, and the use of secondary data. While data analysis using SWOT analysis. The first step is to analyze the internal and external environment to determine the strengths, weaknesses, opportunities and threats in the development of tourist destination Karst Kalisuci. In this case the researchers analyzed the SWOT, and after that the researchers also analyzed the issues that arise and look at the strategic issues of the results of a litmus test. The litmus test of the results generated two strategies that fall into the category of strategic cooperation with travel agents and optimize Kalisuci website. There are two strategies that fall into the category of strategic enough that hold certain events related to environmental sustainability and improved eligibility standards homestay. There are two strategies that fall into the category of less strategic conduct employee training routine and periodic and strengthen coordination and cooperation among stakeholders. In order to implement the development strategy of tourist destinations karst Kalisuci optimally and precisely target the required common vision and mission of all members and administrators Pokdarwis Kalisuci to maintain and promote tourist destinations karst Kalisuci as one of the mainstay tourist destinations in the district of Gunungkidul. It also takes a shared commitment from all stakeholders involved (Pokdarwis Kalisuci Tourism Office Gunungkidul, HIKESPI, society) to continue to develop this tourist destination in order to survive in the competitive tourism industry is getting tighter. Key Words : Internal Factor, External Factor, SWOT Analysis, Karst Kalisuci

Kata Kunci : Pariwisata - Gunung Kidul