Dampak SOsial Tren Popularitas Batu Akik sebagai Fenomena Gelembung Ekonomi:(Studi pada Pengrajin Batu Akik di Desa Sawahan, Ponjong, Gunungkidul)

Dien Nur Annisaa Usholekhah, Muhammad Najib Azca

2016 | Skripsi | Sosiologi

ABSTRACT Agate is one of the objects that could become a trend in society. This study attempted to see and understand the societal changes which is occur in society due to thesocial phenomenon of trend popularity agate. The agate’s trend that has lasted is also known as one of the economic bubble that recur in Indonesia. The interesting part of this study is in the emergence of the impact or effect of the trend popularity of agate itself. The theory used in this research is the theory of structural functionalism, the theory of Risk Society and the Social Capital Theory. Each of the theories used to explain about how the dynamics, impact that uccur, and the strategy that makesthe agate’s craftsmen and sellers survive. This study uses qualitative research with case study approach because this study attempts to explain the phenomena that occur which is the social impact of the trend popularity of agate as a phenomenon of "bubble economy". This reseach study took place in the Sawahan Village, Ponjong, Gunungkidul, Yogyakarta. The main object of this study is the agate’s craftsmen and sellers in Sawahan. The results of this study explains how the trend popularity of agate drive the social change, especially in the village of Sawahan. The rising of the trend popularity of agate makes the number of craftsmen in the Sawahan increased. After the phenomenon of the trend popularity of agate, the craftsmen can be differentiated both horizontally and vertically. Horizontally the craftsmen classified into the elder craftsmen and the new craftsmen. While vertically craftsman can be divided into the upper and lower classes. The impact of the trend popularity of agate can be viewed through two phases, namely when the trend rose and when dimmed. The overcast of the agate’s trend popularity mostly influence the new craftsmen especially in the lower classes. To face the risk of the impact of the trend popularity of agate, the craftsmen conducted various efforts to stay afloat despite the trend has faded. One strategy to do is take the advantage of existing social capital. Keywords: agate popularity. bubble economy, craftsmen agate, Village Sawahan, social dynamics, impact, social capital.

Kata Kunci : Modal Sosial