Kampanye Badan Pemeriksa Keuangan(BPK) dalam Mewujudkan Good Governance Melalui Program Public Awareness Campaign

Febriansyah Ramadhan , Mufti Nurlatifah

2016 | Skripsi | Ilmu Komunikasi

ABSTRACT This research is discussing about campaign management which was held by government institution in Indonesia. Badan Pemeriksa Keuangan (BPK) is a government institution which focuses on audit financial government in Indonesia. BPK has a lot of public, where all the public have to be approached in order to build good cooperation in creating transparent financial state management. Therefore, BPK held Public Relations campaign program which is called BPK Goes to School. BPK Goes to School campaign is a Public Relations campaign aimed for students. The goal of this program is to educate young generation as the agent of change in creating Indonesia free corruption. Through this event, BPK wanted to find out how good governance can be implemented by Public Relations campaign. This campaign needed special preparations from planning, executing and evaluation. All the preparations would be described and would be analyzed in depth using descriptive case study. This research focuses on BPK Goes to School 2015 campaign in BPK representative, West Java. Key words; management campaign, Badan Pemeriksa Keuangan (BPK), good governance, descriptive case study, BPK Goes to School

Kata Kunci : Strategi Kampanye; Good Governance