Regionalization of Japanese MNCS in Asia :The Case Study of Toyota

Adellia Agusta , Nanang Pamuji Mugasejati

2015 | Skripsi | Ilmu Hubungan Internasional

ABSTRACT Since the sphere of globalization may continously involved in the global market, the role of MNCs (Multinational Corporations) becomes more influential in international market. Some home states also supported and motivated their international expansion in order to increase their economic development and welfare. As a result, this collaborative combination determines the level of success for their economic development and their credibility in international market, such as international market’s expansion. It is understood that by looking at its historical roots—as the international market was previously dominated by American and some Western MNCs, Japan successfully made their existence in international market, therefore, their credibility in international level is worth to be compared with the American and Western MNCs. Being established as one of the oldest Japanese MCNs, Toyota had a significant progres in solving their existence in international sphere. In order to help Japanese government to recover their economic development, Japanese government tried to pursue the development by involving Japanese banks which is aimed to financing every kinds of Japanese MNCs international expansion activity. It is understood that it had a long time to go in achieving this international recognition. Besides, it is also interesting to discuss that during their establishment, Toyota consistently kept their regionalization activity as a driving force for a better development of Toyota, by focusing primarily on the Southeast Asian region as a target market of their operation. In this undergraduate thesis, the scope of analysis mostly discusses about the regionalization activity of Toyota in Asia (specifically referred to Thailand and Indonesia) by involving the role of Japanese government to support the regionalization of Toyota and the strategy that has been implemented by Toyota during their regionalization activity.

Kata Kunci : Regionalisme